Dr. Firman Sinaga, SST. Par. M. Si. Par Global Geopark Lake Toba Receives CARDYELLOW

BALI INDONESIA- Statement from the Director of the Lake Toba Authority Agency (BPODT), Jimmy Bernando Panjaitan. According to Jimmy, the Toba Caldera only needs simple improvements. This means simply following UNESCO’s requests and standards.

“Make a sign (information board).
they mean a lot, hard to find, they exist, but it’s hard, we commit, just go with it, we’ll come later
I want to sign more. “Then later they will be shown that we use the logo, it’s as simple as that, just make them follow the guidelines, the simplest thing is just follow them,” he stressed. (30/9/2023) when contacted by the media via Wa

Dr.Firman Sinaga, SST.Par.M.Si.Par as a tourism observer and tourism expert is also Secretary of the DPW Lake Toba Community Committee (Kmdt)
Disappointed by the statement of a Director of the Lake Toba Authority, simple???
If it’s so simple, why does it have to happen as a YELLOW CARD? Having UNESCO branding is so difficult that it is not maintained.

Saling Point in the Lake Toba area is one of UNESCO’s branding. What about the existing IMAGE? As stated by the Head of the Department of Culture, Tourism and Creative Economy
North Sumatra, Zumri Sulthony, said “the yellow card received by the Toba Caldera was not
will disrupt Lake Toba tourism. “I think the yellow card has no effect,” said Zumri, quoted by Antara.

Makes me as a tourism expert laugh
read this article. What about Service Quality of Tourism? we need IMAGE, Branding we get from UNESCO, ISO 20121 for Event Managementnet, Micheline Star for Restaurants and others.

This is not that simple or easy. In this day and age, the decline of branding and the decline of a destination will be easy for WISNU and WISMAN to find.

Now that’s happening
is a setback even though it is not final and there is still time to continue improving.
We hope that tourism experts from the Batak people will be gathered or can be orientated towards Bali. Bali got UNESCO earlier.

Don’t we realize that TOBA CALDERA and GEOPARK and GEOSIDE are very important for generations
Are we just promoting something that is temporary? According to experts, is that enough?
Then what is UNESCO’s point of view to the point that of course not a YELLOW CARD?
according to what is expected in achieving COMMUNITY WELFARE.

We can see the example of Bali which has been successful in building a UNESCO Geopark, it’s as simple as they do it. Far from being as simple as mentioned above.

Comparing Lake Toba which has been supported by UNESCO bringing WISNU and WISMAN to be more active in promoting Lake Toba as an INTERNATIONAL DESTINATION.

Our hope is not to lose REGIONAL DESTINATIONS
OTHER For now. Reivew NTB and Lake Toba are both newly developing. Because Vishnu and Wisman often look at this destination
really has an impact on the community/residents of Lake Toba.

We can see that the residents of Lake Toba are currently leaving Lake Toba to look for work. We see that in Bali, almost half of the workers on Kuta Beach come from Lake Toba.

If Lake Toba can be managed well, it will definitely last for generations young sons/daughters of the Lake Toba community will feel at home there and Lake Toba will increasingly becoming the BEST DESTINATION.

We have to think about how complete and prepared we are in welcoming WISNU
and TOURISM. There is still a lot that needs to be fixed and managed well.
Everything must have proof of the management’s struggle and real promises to the people of Lake Toba. In this case there is no improvement, whether the disbursement of funds disappears without a trace, it is very sad.

Write: Netti Herawati, SE

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